Why buy from ASU

ASUdirect is a specialist Payment Protection Insurance provider, authorised and regulated by the Financial Services Authority. The company was formed in 1999, but its founders have worked in Payment Protection since the 1980s.

Our aim is very simple: to offer great value PPI products - backed by first class service - direct to you the customer.

Buying PPI online with ASU direct not only saves you time and money - it can even play a small part in helping save the planet! Selling ASU direct exclusively via the Internet means we generate less paperwork and postage and so help conserve the earth's resources.

Unlike some other providers, we sell direct to you.

With most products there's an invisible chain of middlemen leading back to the insurer. The longer the chain, the more you pay! But at ASU Direct we pay no commissions to anyone. So we can offer you the best possible deal on your Payment Protection Insurance.

So why should you buy from ASU direct?

• we offer better value for money because we pay no commissions to anyone
• we cover all kinds of mortgages and personal loans even rent
• we offer flexible cover options like unemployment-only or disability-only
• we won't charge you extra because of your age, profession or hobbies
• we pay your benefits directly to you not to your loan provider
• we make it easy for you to switch from a more expensive provider with no penalty
• we offer you improved cover if you are moving home (or exercising a right to buy)
• we won't make you cancel or re-apply if you switch lenders
• we offer first-class personal customer service talk to an expert not to a call centre!
• we are backed by leading insurer's at Lloyd's of London